If we contact you, how will you proceed with our communication ?

What kind of contract do you propose ?

How are you remunerated ?

Do you only cover the French PR market ?

How can the results of your Public Relations actions be measured ?

Do you offer any special expertise ?

How much do you charge for Public Relations ?

Do you work with all journals, all Internet sites and all television channels ?

Has Internet changed your professional approach ?

Which strategy of Press Relations via Internet do you recommend ?

Why work with Cardamone ?

 

 

 

 

 

 

 

 

If we contact you, how will you proceed with our communication ?

We have a three-step approach:
- an in-depth study and diagnosis
- a communication program proposed with a detailed budget
- implementation and follow-up

 

What kind of contract do you propose ?

Our clients contact us for a “permanent” cooperation, to be understood on annual contract basis.
We also offer one-time services (launching, events …).

 

How are you remunerated ?

Lump sum or monthly remuneration
Material costs on estimate basis

 

Do you only cover the French PR market ?

Yes, since you need to know a market in its most minute details in order to be able to work well.
As regards efficient Press Relations the agency has to cover universal media in the field of its activities.
In addition to complete knowledge of titles and emissions, we cannot do without being familiar with the sensitivity of journalists, which is very different in France, Germany or Italy, not to speak of overseas countries.

 

How can the results of your Public Relations actions be measured ?

The first visible result will be the number of articles and their size.
A finely tuned analysis of the envisaged goal is subsequently carried out with the readers of the journals.
Upon request we undertake qualitative analyses permitting confirmation of the efficiency of the tools employed and the favourable echo of the messages conveyed.

 

 

Do you offer any special expertise ?

Since its creation CARDAMONE has specialised in a number of fields such as: tourism, hotels, interior decoration, culture, editing, high-tech, antiques, organisation of fairs … in the recent past particular attention has been paid to upscale tourism.

 

How much do you charge for Public Relations ?

There is no standard price. Every action requires individual presentation. CARDAMONE investigates your requirements and prepares a tailor-made cost estimate for you.
However, the majority of Public Relations contracts are of the order of 1 500 to 10 000 euros (before taxes) invoiced per month.

 

Do you work with all journals, all websites and all television channels ?

Whatever media:
- are of interest to our clients,
- offer a column to accommodate current information,
become part of our strategy.
We permanently watch out for topical media (being created or further developed). This activity is all the more important in times of newly emerging digital media and converging titles.

 

Has Internet changed your professional approach ?

In the field of Press Relations, Internet has become a tool permitting the speed up of the transmission of information and the variation in presentation (illustration, sound and video). However, many make use of this facility to call for “attention” but the expected message never comes. We know how to create a successful approach.
As for the content, many news titles have their own websites. Sometimes such sites are nowadays presented to the public at large or tailored to a real audience, and the respective newsletters have become interesting. These “Titles” just offer new opportunities our clients can profit from.

 

Which strategy of Press Relations via Internet do you recommend ?

Internet as a media has certainly to play a role in Press Relations. Many enterprises overrate or underestimate this role. Internet can make or break a reputation at apparently very little input. At the same time both these sites and their journalists are often considered less “reliable” and, consequently, less worth the investment.
When finalizing a budget and the investments to be earmarked for Press Relations on the Internet we draw our client’s attention to the genuine impact of the Internet. It is above all a Public Relations tool. Internet users have taken over the lead and all strategies must be adapted to this new gift.